Is your branding agency focused on your audience, or their own? A priority mix-up is more common than you think.

Nikon Peru crafts a beautiful campaign that pushes back at the inevitability of image AI.

A few ‘inxights’ and observations on Mr. Musk’s obsession with the 24th letter.

Is it possible that most brand theory is just that: theory? Maybe everything we thought we knew about branding, differentiation, about segmentation is just wrong.

Turn your brand differentiation up to 11.

We’re hardwired to notice things that stand out. So resist the temptation to say, “me too.” The bottom line in marketing is, differentiate or die.

Endless research has been dedicated to the question of color in branding and marketing. Which color palette will best resonate with your consumer? The answer is not very satisfying.