Bluewater Voyage
After a personal experience with loss, the founders of Bluewater Voyage were inspired to create an alternative to the tradition of scattering of ashes at sea. By transforming the conventional memorial urn into a seafaring craft with state-of-the-art technology, they set the stage for new adventure, allowing grieving family and friends to continue a connection with loved ones lost.
Brand Strategy | Copywriting | Logo | Print | UI Design | Advertising | Website Design | Video Production | SEO
As a completely novel concept, the Bluewater Voyage premise was a challenge around which to craft a narrative. The goal was to approach a typically sober subject (the passing of a loved one) with a more aspirational, hopeful message, while still respecting the consequential subject matter of death.
The Design Office Of John Murph constructed a brand story that hinges on hope and meaning, in which the viewer is offered a new opportunity to move past the horizon and carry a connection with their loved ones beyond the typical sunset. Bluewater Voyage offers family and friends a way to connect – not through conventional grieving, but instead through exploration and adventure as they follow the course of their memorial buoy.
The Bluewater Voyage Portal is a key component of the brand experience, opening a global gateway to trace each buoy's journey. Accessed from any device, the online Portal allows family and friends to keep up to date on a loved one's journey – providing location, weather conditions, current direction and more.
The Design Office designed the UI experience for this critical function, and produced a simple video that highlights the Portal's capabilities. This narrative serves as both an education tool for potential customers and a point of dialogue for investors.
