Krispy Kreme Store
Exterior Design
Based on the success of the interior design, The Design Office Of John Murph was invited to develop concepts for the exterior of KKD stores as well. The heritage of KKD’s architecture represents a truly beautiful snapshot of Americana, with an archive that ranges from Edward Hopper style and mystique to 1950’s kitch. There’s lots to work with.
Brand Strategy | Retail Environment Architecture & Design
The Design Office’s solution was to create an open, bright environment reminiscent of the classic coffee bar shops of earlier times.
Maintaining Krispy Kreme’s core brand colors, the building concepts were white, chrome and glass. A bold green counterform mimicked the bowtie shape of the brand. The goal was to strive for a profile that would be distinguishable as a Krispy Kreme shop even in the hypothetical absence of signage.
Alternate iterations of the concept were created, allowing individual franchisees the liberty to adopt the new architectural standard at a level that accommodated their budget and context. This customization was possible while still maintaining a consistent brand story and profile.
Going forward, Krispy Kreme had a branded architectural system that was flexible enough to respond to the specific demands of individual franchisees while still carrying forward a consistent, chain-wide familial aesthetic.
